Have you ever wondered why you really enjoyed that music album you just listened to? Or questioned why you couldn't put that novel down at 4 in the morning?. It's simple. We were deeply and emotionally invested in the content of that medium. When making design choices it is important to think about what elements will make our game unique, exciting, and fun to play. We need to discover that something special, that extra spoonful of sugar, that extra layer of styling that will provide your players with a sense of wonderment.